Category Archives: Current Storyline

The things that are going on from day to day

Chris Brogan Says It Better

chris broganEver read Chris Brogan’s blog?

Man, that guy says it just the way I want to.

Ever read any Seth Godin? That guy says it better than Chris.

Steven Pressfield says it better than both of them.

They all say it their way.

What’s so great about all of the above creative people is that they have a point of view and know how to express it.

Me and you?

It’s not that we don’t have a point of view. It’s that we haven’t thought it all the way through. It’s still developing.  We’re learning how to move our point of view through the web. We learn with practice.

Right now me and you are starting up. We’re just starting to move away from our own needs and reasons to create something toward filling other peoples’ needs and reasons. Right now, we have inspiration.  We have a vision for this Long Tail Kitchen Table Business of ours. We’re just starting to put some skin in the game, dig our heels in.

How do you start to be the one who says it better? 

You have your models and voices that resonate. I mentioned mine above.

You might disagree, but I say take their words (or as Austin Kleon says, Steal Like an Artist).

Take Chris for example. Everything he creates is steal-enabled. For you. (for me). He wants us to be us,  – our best version. And part of doing that is  figuring out what we need from what he gives. That’s the whole Long Tail Kitchen Table Business model anyway, right?

This is the action to take…

Take that something of Chris’s (or Seth’s or Steven’s) and run it through your point of view and start expressing that. That’s what I’m doing with Chris’s concept of escape velocity. At first it might border on plagiarism.  Who cares. I told Chris I’m doing this. I have the opportunity to converse with him every Sunday via his newsletter. (Sign up here).

The final point is this:

The more and more you practice with the words that resonate, the more it will be your own. More practice equals the closer you discover the you that you’re supposed to be (on the web). With more and more practice, you’ll narrow into yourself.

If you’re doing the work, leave a comment about your experience below.

How To Avoid Being A Flat Tire Away From Disaster

from the Get To Know Me series.

BoytoMan1I’m a family man that wants the best for my family, and more than I had; that wants to reach all of my creative and financial goals, and create opportunities for my loved ones; that wants to burn black holes in the dark memories.

I used to be a teacher. Taught 4th and 5th grade for a decade. Got out of that because I was burned out and even more dissatisfied with the state of the industry. I stopped believing in the system and no longer cared more than my students did. The writing was on the wall. So I left teaching and found internet marketing and to a greater-more-specific degree, content and copywriting as a freelancer, and in-house marketer for names you prob’ly know.

I do earn a full time living and support my family. We’re not hurting like many others are out there. But it’s still not enough. And recently, I have had to ask myself, “What do I really have in all this?”

I don’t have my own traffic, don’t have my own digital assets, don’t have my own email list. I won’t have anything if I don’t wake up tomorrow and do it again, and again and again, etc. I’ve been going nearly five years in this manner, and though it has it’s perks like I never miss my child’s dentist appointments, leave the house at a whim, enjoy an empty gym at Noon, “punch in” at midnight in my long underwear with bed head, and I’ve exceeded my teacher’s income, I still find myself feeling like I’m a flat tire away from disaster.

So where’s the ideal starting point for someone like me (and maybe you too if it applies)?

I have the confidence, the necessary skill set and ability to create my own business (around me as opposed to being in complete service to others). I think the answer is just one day at a time. One blog post at a time. One new connection at a time. One new customer at a time. Doing those things for a long time. It’s like Seth says, “drip, drip, drip.”

With this post, I want you to know the shoes I’m standing in right now. I’m barely out of the starting gates, but I know I can do this, and I’d like for you to know you can too.

Any thoughts?

I know one thing… I’m going to do this before I REALLY have to.

Subscribe to Eric Walker Marketing. Then follow me on Google+ 

You Might Be My Perfect Customer

Eric Walker - My best customerI thought, “Why not ask for exactly what I’m seeking in a customer?”

The premise is simple and you can try this too.

I’m going to write into existence the story of the ideal customer I want for my business.

I’ve already met dozens of you, but this year I plan to meet 100′s more.

So here goes…

My business, Eric Walker Marketing LLC, and this blog, is NOT meant to serve the masses. It’s meant to serve you. And by “you,” here’s what I mean.

You favor a relationship-minded business.

That means you’re not interested in lame “get rich quick” schemes. And you’re not looking for the magic silver bullet that involves no work, no time, and lots of copy/pasting.

You like the blend of online and offline worlds, but mostly you understand a presence on the web is essential. That’s your focus right now. And through that presence, a home base is established. People can find you. If they like what you have to offer, they come back, they give you permission to email them, they buy your stuff. This all means you see the potential of the web, and how you can use it to reach beyond your geography. All the while having a location independent “long tail business.”

Just know that when I say “Long Tail Business” I could also say “Home Business” or “Kitchen Table Business” that can travel.

Am I on the right track? If this sounds like you so far, let’s keep going with one another.

You’re the kind of person who likes to feel seen by the person you’re connecting with. You like attention but not in a shallow-meaning way. For me, it’s the kind of attention that comes with mutual connection, and knowing that I can offer you some true value, and ideas you can use to  build a marketing funnel that is congruent with your relationship-minded, long tail business.
 

My Best Customer Might Be You

We want both:

(1) a highly converting marketing funnel and when I say “highly converting” all I’m saying is you want everything to click so you actually can earn a full time income from your efforts.

(2) a relationship-minded business. Like me, you actually like working, helping, teaching, leading and guiding people to meet their goals.

So, with that in mind, I want to spend more and more of my time talking with you.

Even if for starters, that means talking through what it means to do business that way.

Even if for starters, you just click that CONTACT link at the top right corner of this site to say “Hello, Eric. This is what I’m up to …”

Also, and I’m speaking from my shoes here, doing business this way means I don’t have to “advertise” as often because my core product starts with just talking with you. Yes, it requires a bit more hustle at first. Just know that I don’t plan to ignore advertising either. There’s a place for it. It’s not the emphasis though.

I also know that I won’t be making generic product after generic product that I try to sell to you because I’m more so collaborating with my customers. Me and you make what you’ve indicated you know you already need. Check out my workshop page to learn more about my approach to that.
 

We Both Have To Make A Choice

If you’re on this page — if you’re still reading — I ask you to make a choice for how YOU will do business.

Do you want to sell to “everyone” or do you want to alter what you do and how you do it so that 1000 customers is sufficient to make you very happy? I’m bias toward the latter.

Do you want to create products and/or services to the specifications of these 1000 specific people or something generic and for the masses? (keep in mind that mass generated is mass replaced).

Here’s a beefy article that explains in detail about what I mean when I say 1000 customers.
 

Your Thoughts?

Your thoughts on this are fascinating to me. So please comment below.

I’d love to hear your ideas and your perspective. Do we sound familiar? Are we a good match? How do you want to approach your business? How do you think I can help you?

Your marketing process is a funnel. Fresh prospects come in at the top and happy customers leave through the bottom. Your goal is to maximize the number you attract at the top as leads and convert as customers. I will show you how. Subscribe here.

“See” Your Work As Belonging

Thirty Seconds to Mars
Photo Credit

Succeeding at anything is “seeing” well before you’ve succeeded. “Seeing” that what you do is a form of art.

Doesn’t matter what that art is — from teaching a pre-school class to writing a blog to owning a franchise to going “pro” as a photographer to owning a home business.

Art is work, work is art. Do the work.

At the heart of it though, it’s all the same. “Seeing” is recognizing that you belong just as much as anyone else does. If you can see that you belong — and what you do and why you do it belongs with the rest of the art that’s in the world — then you’ve already arrived. Even if no one else recognizes it.

And if this happens for you… if you can see that your work is art and your art belongs with the rest and the best, then you’re going to make different decisions.

You’ll be much more willing to sacrifice emotionally and economically to keep going. You’ll be willing to stick it out until people “understand” your art, or buy your art, or refer your art to others. You will get through the hoops. It will be worth it.

It’s worth it, but first, please see that what you do belongs.

7 ELEMENTS OF A HIGH CONVERTING MARKETING FUNNEL

Your marketing process is a funnel. Fresh prospects come in at the top and happy customers leave through the bottom. Your goal is to maximize the number you attract at the top as leads and convert as customers. I will show you how.

Subscribe here.