I thought, “Why not ask for exactly what I’m seeking in a customer?”
The premise is simple and you can try this too.
I’m going to write into existence the story of the ideal customer I want for my business.
I’ve already met dozens of you, but this year I plan to meet 100′s more.
So here goes…
My business, Eric Walker Marketing LLC, and this blog, is NOT meant to serve the masses. It’s meant to serve you. And by “you,” here’s what I mean.
You favor a relationship-minded business.
That means you’re not interested in lame “get rich quick” schemes. And you’re not looking for the magic silver bullet that involves no work, no time, and lots of copy/pasting.
You like the blend of online and offline worlds, but mostly you understand a presence on the web is essential. That’s your focus right now. And through that presence, a home base is established. People can find you. If they like what you have to offer, they come back, they give you permission to email them, they buy your stuff. This all means you see the potential of the web, and how you can use it to reach beyond your geography. All the while having a location independent “long tail business.”
Just know that when I say “Long Tail Business” I could also say “Home Business” or “Kitchen Table Business” that can travel.
Am I on the right track? If this sounds like you so far, let’s keep going with one another.
You’re the kind of person who likes to feel seen by the person you’re connecting with. You like attention but not in a shallow-meaning way. For me, it’s the kind of attention that comes with mutual connection, and knowing that I can offer you some true value, and ideas you can use to build a marketing funnel that is congruent with your relationship-minded, long tail business.
My Best Customer Might Be You
We want both:
(1) a highly converting marketing funnel and when I say “highly converting” all I’m saying is you want everything to click so you actually can earn a full time income from your efforts.
(2) a relationship-minded business. Like me, you actually like working, helping, teaching, leading and guiding people to meet their goals.
So, with that in mind, I want to spend more and more of my time talking with you.
Even if for starters, that means talking through what it means to do business that way.
Even if for starters, you just click that CONTACT link at the top right corner of this site to say “Hello, Eric. This is what I’m up to …”
Also, and I’m speaking from my shoes here, doing business this way means I don’t have to “advertise” as often because my core product starts with just talking with you. Yes, it requires a bit more hustle at first. Just know that I don’t plan to ignore advertising either. There’s a place for it. It’s not the emphasis though.
I also know that I won’t be making generic product after generic product that I try to sell to you because I’m more so collaborating with my customers. Me and you make what you’ve indicated you know you already need. Check out my workshop page to learn more about my approach to that.
We Both Have To Make A Choice
If you’re on this page — if you’re still reading — I ask you to make a choice for how YOU will do business.
Do you want to sell to “everyone” or do you want to alter what you do and how you do it so that 1000 customers is sufficient to make you very happy? I’m bias toward the latter.
Do you want to create products and/or services to the specifications of these 1000 specific people or something generic and for the masses? (keep in mind that mass generated is mass replaced).
Here’s a beefy article that explains in detail about what I mean when I say 1000 customers.
Your thoughts on this are fascinating to me. So please comment below.
I’d love to hear your ideas and your perspective. Do we sound familiar? Are we a good match? How do you want to approach your business? How do you think I can help you?