In the old days, there was limited shelf space. For example, in bookstores there was only so much room for books on the shelf. Same with record stores. This also applies for T.V. We only had a few channels (CBS, ABC, NBC, FOX). This example applies to a lot of different industries and businesses. The products at these venues was limited to “the hits,” i.e. stuff that sold really well. It either sold, or it didn’t sell. If it didn’t sell, it was gone. Therefore there was a tight bell-curve.
That changed with Amazon.com. It changed even more with iTunes. Why? Because there is unlimited shelf space. As a result the bell curve grew a long tail that expanded out to the side. There was room for the obscure books. There was room for the Indie bands. There were more T.V. channels.
And here’s the kicker… people can create something and make a living in the long tail.
According to Chris Anderson, and other experts who study such things, now with the proliferation of the Internet and sites like iTunes and Amazon, 50% of sales are out there in the long tail. That means it’s not just the Beatles, Rolling Stones and Led Zeppelin. It’s 5,000 Indie Bands and 5,000 book publishers you’ve never heard of.
That’s what I’m doing with Eric Walker Marketing here. I’m going to connect with people who realize they too can have a long tail business.
My area of expertise and area I can help is two fold:
- I’d like to advocate for the long tail business because I think a lot of personal freedom, and fulfillment can be found doing this. I’ve been in the trenches doing this since June, 2008. I’ve lived and died and lived again in this space.
- If you do decide to have a long tail business, you’re going to need marketing. I can teach and guide you in the set up of your marketing. I have an approach that involves seven specific elements of marketing. It’s simple, not necessarily easy, but easy to understand. These seven elements of a marketing all work together to create a system for generating traffic, collecting leads, creating interaction and ultimately making sales.